A Truly Loving Campaigner's Point of View

On the 24th of June 2008, I came to realize that when we Truly Loving Campaigners put our minds to do accomplishing something, we do it passionately!

I woke up early that morning in order to attend a meeting. It was early, too early for any NORMAL human being to function! For me at least!

To briefly give you an idea, we have about over 80 students in this course of advanced level Public Relations, and we have been split up into 5 departments, each with their own tasks and duties to fullfill. Rarely do different departments have meetings together, since the jobscopes and duties are so different.

So, as I was saying, I was awake early that morning, in order to attend a meeting with my own department. Imagine my suprise when I walked into college and found the STAGE department in the canteen, already in heated discussion, heated in this sense means PASSIONATE and EXCITED!! At 8 in the morning!!

As I walked into the venue of where my meeting was to be held, I found 2 other departments were having their meetings! Namely, it was the Exhibition Team and the Set-up-Maintainance-Security department! Much later, I was told that on the same day, the Sponsorship department was also having a meeting.

In fact, I believe that most of us Truly Loving Campaigners are having meetings on a daily basis! We probably see each other now, more often than our own mothers (this is personally true for me).

Not to forget the fact that we are all still required to attend tutorials and lectures! We have assignments and homework too! Juggling all these things is not an easy task, I dare say, on behalf of my peers, that it is incredibly exhausting!! Most of us start our days with meetings at 8am, have classes for a few hours and most likely end our day with another meeting...which probably ends about 8pm

Yes, in fact I believe I have heard of some of the Truly Loving Campaigners suggest to camp out in college for convenience. Meetings will only be a few steps away.

Super human strength is the work of fiction...What fuels these young souls' super human abilities to sit through classes after meetings and meetings after classes? What powers this determination? Maybe it is because we know we will be doing beneficial for someone other than ourselves..maybe, just maybe ... Because we share the love...
From the top: Set up-Mantainance- Security Department, Exhibition Department and Promotions and Publicity Department.

Meeting the Truly Loving Company!

On the 20th of June 2008, 8 members of the The Truly Loving Campaign organizing committee, myself and our advisor Ms Lim included, met up with The Truly Loving Company to discuss about what will come during the campaign

The 8 of us at the Truly Loving Campany

We all met up at Tunku Abdul Rahman college and moved out at approximately 8.30am, and it was a surprisingly smooth ride, considering that there was no jam! The meeting starts at 9.30am!

Arriving earlier than we had expected to, we went on to grab a bite. After that, it was time for the meeting! We went up to the Truly Loving Company and we were all awe-struck, I believe I heard someone say “Wah…the office so nice!” Indeed it was, it was stylish and at the same time cozy.

The Truly Loving Company!

The meeting started with brief introductions. Not to bore you with details, but what happened next was that we got down to business, explaining the concepts, theme and what was to happen during the event. I hope it would be safe to say that everyone was happy!

Other than just serious discussions in the conference room of the Truly Loving Company, we also had the opportunity to watch the corporate video produced by the company. Ms Julia Chong, the founder of this company, narrated what we were watching as she stood near the screen of display. When a video introducing the company’s charity partners and what they stood for was on, I could honestly feel a change of atmosphere…the room was thick with emotions because what we saw reminded us of what we have been taking for granted like our families and material possessions … I knew then, because I could feel that all of us that represented the organizing committee now no longer saw this as another assignment, this time, we were doing something meaningful.

watching corporate video produced by TLC

A side and very interesting note, Ms Julia Chong, the founder and CEO of the Truly Loving Company briefly explained their logo and its concept. The house represented giving shelter to those who needs it, the heart within talks about the love and care, while a tiny green star above is to show that anyone can achieve and be a star. Obviously, a lot of thought was put into this and I believe it has managed to capture the essence of what the company stands for.


Impressively, with only 8 staff at hand, they have managed to produce 43 products in one year. It really puts things into perspective, now imagine what 83 students will be capable of? A true testimony to "nothing is impossible!"

43 products produced by TLC

Having the prestigious opportunity to have been there, I must say I was deeply inspired by the serious passion and dedication that each and every member of the Truly Loving Company possessed. And I am very glad to report that the meeting went on very well. Hopefully, more good things will come in the future! It is a truly worthy and meaningful cause!

I am now feeling love...hopefully, soon you will all feel it too!
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Tarik-ed,not stirred!... Apparently, like anyone else, our advisor, Ms Lim needs teh tarik in the morning too! :D

Listening intently...speaking to Mr Khaw Chay Tee, the Director of Truly Loving Company

Ms Julia Chong...speaking to the founder of the Truly Loving Company

Getting down to business... David Joshua pitching his proposal

Break time... Meetings can be fun too!

Only when you feel the love, can you spread it... The organizing representatives and the founders of Truly Loving Company

The Truly Loving Campaign…a truly loving cause!

After several days of pulling our hair out while thinking for ideas and several more sleepless nights, it is finally confirmed that the event we have planned so hard for will now be known as……*drum roll*…….. The Truly Loving Campaign! (TLC for short)

A brief explanation…

The Truly Loving Campaign is all about “spreading the love”. It is not so much of a charity fundraiser… don’t get it wrong!

In short, the event will be held as an exhibition in Tunku Abdul Rahman College, information of the charities involved will be shown. There will of course be plenty of games and activities as well! During the exhibition, sales of products (Ranging from bath & body, kitchen, bathroom and floor cleaning products) will be done.

We are not asking for cash donations! What we are doing is… creating the opportunity for everyone to give back! Imagine, something as simple as taking a bath, cleaning your house or washing your hands could be an aid to those less fortunate, all you have to do is properly choose the brand of soaps you are using, simple as that, wouldn’t you do it? There is nothing to loose, but there is so much for someone else less fortunate to gain!

The profits from the sales done, will go to 5 charity organizations, which includes Hospis Malaysia, Rumah Aman, Shelter, Handicapped and Mentally Disabled Children Association Johor Bahru and NASAM

These 5 charity organizations are actually partners of the Truly Loving Company, a company that has dedicated much blood, sweat and time to produce and sell high quality and useful products (as mentioned above) in order to benefit those that are less fortunate.

The organizers of this event are Year 1 Advanced Diploma students majoring in Public Relations (a.k.a APR1) in Tunku Abdul Rahman college! Yes, that’s right! And I am very proud to be in a family that consists of the most brilliant, creative and not to mention attractive people the world has to offer! HAHA! We are led by the very strong-willed and pretty Ms Lim Siz Siz…may we grow and blossom under her guidance! And may God save our souls! :P

Ok! Time to get back to work!

















Planning Stage...organizing committee members during the brainstorming session held in class. Who says work can't be fun? Look! They are smilling!